Privacy Policy

Privacy Statement

Last Updated October 27th 2024

At LuxuStars ("we" or "us"), we value your patronage and understand the importance of privacy. This Privacy Statement outlines how we gather, utilize, and share personal information when you access our platform and related services. It also details your rights regarding the information we collect or retain about you and provides contact information for any inquiries.

 

Privacy Statement Summary


This section provides a brief overview of our Privacy Statement. To read the complete Privacy Statement, please click here or scroll down.

 

What Does This Privacy Statement Cover?
This Privacy Statement aims to explain the following:

  • The types of personal information we collect and how we use it.
  • The circumstances under which we share your personal information and with whom.
  • The choices available to you regarding the collection, use, and sharing of your personal information.
  • How you can access and update your personal information.

What Personal Information Do We Collect and Use, and How Do We Collect It?
We gather personal information in the following ways:

  • When you provide us with your personal information.
  • Automatically, through our systems.
  • From third parties.

When you create an account on our websites, sign up for offers or updates, or make a reservation through our platform, you provide us with your personal information. We also gather personal information automatically through technologies like cookies placed in your browser, with your consent where required, when you visit our sites or use our apps. Additionally, we obtain personal information from affiliated companies within the Expedia Group, as well as from business partners and other third parties. This information helps us enhance our platform and services, maintain accurate records, potentially detect and investigate fraud, and market our services more effectively.

How Is Your Personal Information Shared?
Your personal information may be shared for various reasons, including assisting you with travel bookings and stays, facilitating communication (such as sending information about products and services or enabling communication with travel providers and property owners), and complying with legal requirements. The complete Privacy Statement below provides detailed information on how personal information is shared.

What Are Your Rights and Choices?
You have the ability to exercise your data protection rights in several ways. For instance, you can opt out of marketing communications by clicking the “unsubscribe” link in our emails, managing your preferences in your account, or contacting our customer service team. More information regarding your options and data protection rights is available in our Privacy Statement.

How to Contact Us
For additional details about our privacy practices, please refer to our full Privacy Statement. You can also reach out to us as outlined in the “Contact Us” section if you have questions regarding how we handle your personal information or wish to make any requests related to your personal information.

 

Categories of Personal Data We Collect and Use

Our Use of AI

Your Rights and Choices

International Data Transfer

Security

Minors

Record Retention

Contact Us

Updates to Statement

 

Collection and Use of Your Personal Information

In this section, you will find information regarding:

  • The types of personal information we collect and utilize
  • How we collect and use this information
  • The purposes for which we gather and use it
  • The lawful bases we rely on to collect and use your information

Lawful Bases for Processing

The tables below outline the lawful bases we rely on for collecting and using your personal information.

In summary, we will collect personal information from you only when one of the following lawful bases applies:

  • Consent: We will process your personal information when you have given us your consent (e.g., sending you marketing communications where consent is required).
  • Legal Obligation: We will process your personal information when we are legally required to do so, such as when we need to use your transaction history to fulfill our financial and tax obligations under the law.
  • Performance of a Contract: We will process your personal information when it is necessary to fulfill a contract with you (e.g., managing your booking, processing payments, or creating an account at your request).

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will clarify this at that time and inform you whether providing your personal information is mandatory and the possible consequences if you choose not to provide it.

  • Legitimate Interest: We will process your personal information when it aligns with our legitimate interests and is not overridden by your rights, as explained below.

Certain countries and regions permit us to process personal information based on legitimate interests. If we collect and use your personal information under this basis (or the legitimate interests of any third party), our interests typically include operating or enhancing our platform, communicating with you as needed to provide our services, verifying security when you contact us, responding to your inquiries, conducting marketing activities, or detecting and preventing illegal activities. While the concept of legitimate interest exists only in specific jurisdictions, we carefully balance our use of your personal information with your rights globally.

 

Categories of Personal Information We Collect and Use

We collect personal information for the following purposes:

Platform Usage and Booking Purposes – including:

  • Enabling your bookings, verifying your identity, and facilitating travel insurance processes.
  • Arranging the requested travel or enabling vacation property bookings.
  • Providing services related to your booking and/or account.
  • Creating, maintaining, and updating user accounts on our platform while authenticating your access as a user.
  • Keeping track of your search and travel history, accommodation preferences, and other related information regarding your use of LuxuStars platform and services, as described in this Privacy Statement.
  • Facilitating the acceptance and processing of payments, coupons, and other transactions.
  • Managing loyalty and rewards programs.
  • Collecting and enabling reviews related to bookings.

Communications and Customer Service Purposes – including:

  • Responding to your questions, information requests, and processing your preferences.
  • Facilitating communication between you and travel suppliers, such as vehicle rentals and vacation property owners.
  • Contacting you via text message, email, phone calls, mail, push notifications, or other communication platforms to provide information such as booking confirmations, updates, emergency notifications, or other purposes detailed in this Privacy Statement.

Marketing Purposes – including:

  • Contacting you through text messages, emails, phone calls, mail, push notifications, or other communication platforms for marketing purposes.
  • Analyzing information such as browsing and purchase history to optimize advertising and marketing based on your interests and preferences.
  • Measuring and evaluating the effectiveness of our marketing efforts and promotions.
  • Administering promotions such as contests, sweepstakes, and similar giveaways.
  • Delivering targeted advertising based on your profile. Our Cookie Statement provides further details on our use of cookies and similar tracking technologies.

Market Research, Analytics, and Training Purposes to Improve Our Services – including:

  • Conducting surveys, market research, and data analytics.
  • Maintaining, enhancing, researching, and measuring the effectiveness of our sites, apps, activities, tools, and services.
  • Monitoring or recording calls, chats, and other communications with our customer service team and representatives, as well as interactions between partners and travelers for quality control, training, dispute resolution, and as described in this Privacy Statement.
  • Creating aggregated, anonymized, or deidentified data, which we may use and disclose without restriction where permissible.

Security and Compliance Purposes – including:

  • Promoting security, verifying the identity of our customers, preventing and investigating fraud and unauthorized activities, defending against claims and liabilities, and managing other risks.
  • Complying with applicable laws, protecting our rights and the rights of our users, defending ourselves, and responding to law enforcement and other legal authorities as part of legal processes.
  • Adhering to applicable security, anti-terrorism, anti-bribery, customs, immigration, and other due diligence laws and requirements.

 

Our Use of Artificial Intelligence

We utilize artificial intelligence and machine learning for various purposes to enhance our platform and associated services. We may use your personal information for the following objectives:

  • To improve your user experience and maintain the safety of our site.
  • To determine the order in which you see content on our site.
  • To provide recommendations for destinations, properties, or activities.
  • To review the content you upload on our site (e.g., images of your properties) to ensure they meet our quality and formatting standards, as well as to identify relevant amenities in your listing.
  • To evaluate the reviews you submit to ensure they do not contain identifiable personal information and to assess customer satisfaction.
  • To prevent and detect breaches of our terms and conditions or other fraudulent activities, ensuring the security of our site.
  • To present your preferred language and dialect within our virtual agents' interactions.

Automated decisions may be made by processing your personal information through a system where decisions are determined by automatic processes.

We will rely on our legitimate interest to maintain the safety of our site and enhance your user experience. We will not engage in automated decision-making that has legal or similarly significant effects solely based on automated processing of personal information, unless:

  • You have explicitly consented to the processing.
  • The processing is necessary for entering into or performing a contract.
  • The processing is otherwise authorized by applicable law.

You may have rights related to automated decision-making, including:

  • The ability to request a manual decision-making process instead.
  • The right to contest a decision made solely through automated processing.

 

Your Rights and Choices

You have certain rights and choices regarding your personal information, as outlined below:

  • You can access, amend, inquire about the deletion of, or update the accuracy of your personal information at any time by either logging into your account or contacting us.
  • If you no longer wish to receive marketing and promotional emails, you can unsubscribe by clicking the "unsubscribe" link in the email. or contact us. Please note that even if you unsubscribe from marketing emails, we may still send you important transactional and account-related messages that you cannot opt out of.
  • For our mobile apps, you can view and manage notifications and preferences in the settings menus of both the app and your operating system.
  • If we are processing your personal information based on your consent, you can withdraw that consent at any time by contacting us. Withdrawing your consent will not affect the legality of any processing that occurred before you withdrew it and will not affect our processing of your personal information conducted under a different legal basis.

Certain countries and regions grant their residents additional rights concerning personal information. These rights vary by jurisdiction and may include the ability to:

  • Request a copy of your personal information.
  • Inquire about the purposes of our processing activities.
  • Delete your personal information.
  • Object to our use or disclosure of your personal information.
  • Restrict the processing of your personal information.
  • Opt out of the sale of your personal information.
  • Port your personal information.
  • Request information about the logic involved in our automated decision-making processes and the outcomes of such decisions.
  • Object to the use of fully automated decision-making, including profiling, that has significant legal effects, and request a manual decision-making process instead.
  • Contest a decision made solely through automated processing.

For inquiries regarding privacy, your rights and choices, or if you (or your authorized agent, where applicable) would like to request changes to your personal information or inquire about its deletion, please contact us here.

In addition to the aforementioned rights, you may have the right to file a complaint with a data protection authority concerning our collection and use of your personal information. However, we encourage you to reach out to us first, as we are committed to resolving your concerns. You can submit your request using the contact information provided in the "Contact Us" section.

We will respond to all requests we receive from individuals wishing to exercise their data protection rights in compliance with applicable data protection laws. If you have the right to appeal a decision not to take action on your request under applicable law, we will include instructions on how to make that appeal in our response to you.

 

International Data Transfer

The personal information we process may be accessed, processed, or transferred to countries other than the one in which you reside. These countries may have different data protection laws compared to your own. Such cross-border transfers of your personal information are essential for us to fulfill your transaction and for the purposes outlined in this Privacy Statement.

Our platform's servers are located in the United States, and LuxuStars, along with third-party service providers, operate in numerous countries worldwide. When we collect your personal information, it may be processed in any of these countries. Our employees may also access your personal information from various locations around the globe. Additionally, the recipients of your personal information may be situated in countries other than the one where you reside.

We have implemented appropriate measures and safeguards to ensure that any access, processing, or transfer of your personal information is protected in accordance with this Privacy Statement and in compliance with applicable data protection laws. These measures provide a level of protection for your personal information that is at least comparable to the standards set by the relevant local laws in your country, regardless of where your data is accessed, processed, or transferred. We will adhere to obligations related to cross-border transfers of personal information in accordance with applicable data protection laws, regulations, and requirements established by the relevant authorities. This may include fulfilling obligations such as conducting security assessments and/or certifications and signing agreements with overseas recipients based on the standard contracts set by the competent authorities.

 

Security

We aim to ensure you feel secure when using our platform and related tools and services, and we are committed to taking necessary measures to protect the information we collect. While no company can guarantee absolute security, we take reasonable steps to apply physical, technical, and organizational safeguards to protect the personal information we collect and process.

Our cybersecurity team designs and deploys security controls to support responsible personal information handling, storage, and sharing proportionate to its confidentiality and sensitivity. We are committed to continually updating and strengthening security measures to protect your personal information against unauthorized access, loss, destruction, or alteration. Additionally, we hold our data-handling partners to similarly high standards.

We have established an information security protection system based on industry best practices and have achieved PCI-DSS certification. Our security measures extend throughout the entire data lifecycle—collection, storage, processing, use, transmission, and sharing. Based on our information classification and processing standards, we have implemented specific technical and management measures, including but not limited to verification and access controls, VPN, SSL-encrypted transmission, and multi-factor authentication, to ensure the security of our systems and services.

 

Minors

Our website and mobile application are not intended for use by minors (as defined by applicable data protection laws), and we cannot always verify the age of users who access and interact with our services. If a minor has shared personal information with us without parental or guardian consent, the parent or guardian should reach out to us (refer to the "Contact Us" section below). If we learn that a minor's personal information was provided without such consent, we will delete the minor's account, where applicable.

In rare cases, we may need to collect personal information from minors, such as for a reservation, the purchase of travel-related services, or in other specific scenarios (e.g., family-oriented features). When handling minors' personal information, we strictly adhere to the principles of legality, necessity, purpose clarity, openness, transparency, and security, with rigorous measures in place to protect this data.

If you have questions or concerns about our handling of minors' personal information, or if you are a parent or guardian seeking to delete or update a minor’s personal information, please contact us.

 

Record Retention

We retain your personal information in line with applicable laws and for as long as necessary to fulfill the purposes outlined in this Privacy Statement, unless a longer retention period is legally required or allowed. When we aim to use your information for extended analytical purposes or trend analysis, we will deidentify, aggregate, or anonymize it.

When your personal information is deleted, we employ industry-standard methods to prevent recovery or retrieval. Residual copies may remain in backup systems for system protection against data loss; however, this information is inaccessible unless restored, and any unnecessary data is removed upon restoration.

Our retention periods are determined based on the following criteria:

  • The length of our relationship with you, including open accounts, recent bookings, or other transactions on our platform.
  • Legal obligations tied to your information, such as record-keeping requirements.
  • Relevant legal considerations, including contractual obligations, litigation holds, statutes of limitations, and regulatory investigations.
  • The need for secure backups of our systems.

 

Contact Us


If you have questions or concerns about our use of your personal information or would like to know more about our data handling practices, including accessing, correcting, or requesting deletion of your information, please reach out to us here.

The primary data controller responsible for managing your data is the LuxuStars that operates the site or app you’re using. This data controller may act jointly with other companies as joint controllers. For more details on the applicable data controller(s), joint controllers (where applicable), or Representative for your personal information, please click here.

 

Updates to Statement

We may update this Privacy Statement to reflect changes in laws, technologies, or business practices. For any significant updates, we will post a notification on this page. You can review the latest update date at the top of this Privacy Statement. For information on previous updates, please contact us.